Blekko: New ‘Slashtag’ Search Engine

Competing against Google Search sounds quixotic, but eventually someone’s going to make one that sticks. Blekko’s core premise sounds appealing: they’re working actively, via human-created indexes, to keep “content farm” material out of results for certain very popular categories. Blekko’s results strike me as being pretty good.

But what’s the deal with the name? Blekko? Really?

Update: Another good story on Blekko, from the NYT.

★ Monday, 1 November 2010