Undercutting, Eh?

Paul Thurrott, today, on the news that RIM is going to sell the BlackBerry PlayBook for “under $500”:

It looks like RIM is going to try and undercut iPad pricing with its upcoming BlackBerry PlayBook. This is very wise: The iPad is overpriced, and thanks to this pricing, the competing tablets coming from the Android world and elsewhere are coming in too high as well.

Call me a cynic, but when RIM says “under $500”, I hear “$499”. But we shall see.

Bonus claim chowder postscript: Thurrott, back on January 27, live-blogging the iPad announcement event:

The big question, of course, is the price. I’m guessing $999 to start. […]

iPad pricing starts at $499. That’s actually quite aggressive for Apple. In fact, that’s pretty amazing. So good for them.

(Via Kyle Alden.)

Wednesday, 10 November 2010