Movie Rentals and Purchases Come to Japanese iTunes Store

Dan Moren:

As in other countries’ stores, rentals are valid for 30 days, though Japan also gets the longer 48-hour watching period that’s available in every store except the U.S., which remains limited to 24 hours.

Why is the U.S., and only the U.S., stuck with this 24-hour limit?

Thursday, 11 November 2010