Android Fragmentation, Exhibit 47

Greg Peters from Netflix, on why Netflix already supports Windows Phone 7, but still doesn’t support Android:

Although we don’t have a common platform security mechanism and DRM, we are able to work with individual handset manufacturers to add content protection to their devices. Unfortunately, this is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t. This clearly is not the preferred solution, and we regret the confusion it might create for consumers. However, we believe that providing the service for some Android device owners is better than denying it to everyone.

More and more, I’m convinced that Android isn’t a single platform. It’s a meta-platform upon which handset makers build their own platforms.

Saturday, 13 November 2010