Hard-Coding Bias in Google ‘Algorithmic’ Search Results

Benjamin Edelman:

I present categories of searches for which available evidence indicates Google has “hard-coded” its own links to appear at the top of algorithmic search results, and I offer a methodology for detecting certain kinds of tampering by comparing Google results for similar searches.

I’d never noticed the “Google Health” results before.

★ Tuesday, 16 November 2010