ChangeWave Predicts Soaring Laptop Sales for Apple This Quarter

Philip Elmer-DeWitt, quoting from the results of this consumer purchasing survey (PDF) from ChangeWave:

“The manufacturer most responsible for the surge in laptop demand is Apple,” writes research director Paul Carton, “with 36% of planned laptops buyers saying they’ll purchase a Mac — a huge 11-pt jump since our previous survey of a month ago (Oct ‘10).

“Simply put,” he writes, “it’s the highest level of planned laptop buying ever for Apple in a ChangeWave survey.”

The new MacBook Airs are clearly a hit. That’s obvious, and if ChangeWave’s survey is accurate, it probably explains most of the spike in interest. But the big picture is that Apple has created a virtuous circle. People who buy one Apple product and like it tend to start buying more Apple products.

★ Wednesday, 24 November 2010