Skating to Where the Puck Is Going to Be

From John Battelle’s list of predictions for 2011:

Apple will begin to show signs of the same problems that plagued Microsoft in the mid 90s, and Google in the past few years: Getting too big, too full of themselves, and too focused on their own prior success.

Could be. That’s certainly the tendency for companies that reach the sort of height Apple did in 2010. But “too focused on their own prior success” pretty much sounds like the opposite of Steve Jobs. His greatest gift to the company, I suspect, is that his enthusiasm is always on the Next Big Thing, no matter how big the Last Big Thing was.

Tuesday, 4 January 2011