All About the Ads

Kyle Baxter on Google’s motivations for Android:

Google isn’t a web application company—they’re an advertising company. That’s what they do best, and that’s what drives their company. Of Google’s $23.6 billion of revenue in 2009, all but $760 million of it was derived from advertising, and nearly 70 percent of it was from Google’s own websites.

Everything Google does must be understood within this context.

★ Wednesday, 5 January 2011