Windows Everywhere

Good piece by Paul Thurrott on the “Windows Everywhere” philosophy that is ruining Microsoft:

In fact, in a Q&A last week, Ballmer said that the future was mainstream Windows, running on a variety of devices, including smartphones, tablets, set-top boxes, traditional PCs, and servers. If you’re a Windows Phone advocate, as I am, that has to give you pause. If you’re a potential Windows Phone customer, in fact, it should make you question the future of this platform beyond your two-year wireless network commitment.

I, along with many others, have wondered why Microsoft named Windows Phone 7 “Windows”. It doesn’t look or act anything like Windows (the PC OS) or the old Windows Mobile. It feels like something brand new, that deserves a new name. I’m wondering now if they called it “Windows Phone” because calling it “Windows” Something was the only way they could get it approved by Ballmer.

Wednesday, 12 January 2011