Microsoft Seeks to Block Apple ‘App Store’ Trademark

BBC News:

The company says the term is too generic and competitors should be able to use it.

“An ‘app store’ is an ‘app store’,” said Russell Pangborn, Microsoft’s associate general counsel. “Like ‘shoe store’ or ‘toy store’, it is a generic term that is commonly used by companies, governments and individuals that offer apps.”

“The term ‘app store’ should continue to be available for use by all without fear of reprisal by Apple.”

I agree. Just like the generic term “Windows”. Or “Office”. Update: See this piece for further, better-reasoned thoughts on this.

★ Thursday, 13 January 2011