‘Apple Reaches for Greatness Without Apology’

A reader at Andrew Sullivan’s The Dish, on Apple’s singular status:

Then there is this: Apple reaches for greatness without apology. Market share and profitability are important only as outcomes. They are not its purpose, which is to achieve the “insanely great.” It is as if they are on an ongoing Grail quest. (As Professor Henry Jones said to Indiana: “The search for the Grail is the search for the Divine in all of us.”)

★ Thursday, 20 January 2011