No Lines for Verizon iPhone

Julio Ojeda-Zapata:

Apple clearly was expecting queuing at its retail store in the Mall of America. So were, to a lesser degree, the Best Buy Mobile store and two Verizon stores in the megamall. Security personnel were everywhere, and the usual queue dividers were set up.

Past launches of Apple products — iPhones, the iPad, various Mac OS X updates — have always drawn crowds of varying sizes.

So I was astounded to arrive at the mall at about 6:30 a.m. to find that NO ONE was in line at the Apple store. Ditto for the Best Buy Mobile store. One of the Verizon stores had a couple of people.

I thought there’d be lines, too. Pre-orders were a big hit, but now that’s it’s actually in stores, it doesn’t seem to be a big deal.

★ Thursday, 10 February 2011