The Economics of Blogging and the Huffington Post

Nate Silver:

Do the multiplication, and you find that the average blog post — which we estimate generated a couple thousand page views — was worth about $13 in advertising revenue. The median blog post, with several hundred views, was worth only $3 or $4. […]

When I shared a version of these calculations with Mr. Ruiz, the Huffington Post spokesman, he could not confirm them to this degree of specificity. But, “I can tell you though that you’re right,” he wrote in an e-mail. “The large majority of our traffic comes from news, not blog.”

Interesting analysis.

Sunday, 13 February 2011