They Should Have Worse Than Headaches

Laurie Sullivan, writing for MediaPost:

Search firm Marin Software published a white paper Tuesday based on findings and unanswered questions surrounding Apple’s iOS platform. The report identifies Safari, the primary browser for iOS devices, as a major challenge because it blocks third-party cookies by default, making it difficult for ad servers, tracking systems, and ad management tools to link visitors to ads that brought them to the Web site.

And this is a bad thing how?

Saturday, 19 March 2011