There’s a reason Craig Federighi, who is to take over Serlet’s
role, handled demo duties for Apple’s Lion preview demo last
year (see video below). And there’s a reason Serlet has been
selling off Apple shares recently. They’ve been preparing for
this day, which sources tell me is not at all the result of a spat
over differences in strategic direction or the diminishment of OS
X’s importance to Apple.
“There’s no acrimony there,” one source close to the company
told me. “Bertrand’s just decided it’s his time to move on.
Avie (Tevanian, former senior vice president of software
engineering) handed off to him and now he’s handing off to
Craig. It’s just a changing of the guard.”