Color: Breathlessly Overhyped Piece of Crap

Color is a new location-based social photo-sharing app for the iPhone and Android. Or something. I installed it and couldn’t make heads or tails out of it, and even if I could figure out the app, I can’t see why I’d ever want to use such a service. Yet it was somehow the biggest story in tech news circles today. E.g.: “Color Looks to Reinvent Social Interaction”? Really? This thing looks like a turd to me. Now, maybe I’m the idiot and the joke’s on me and Color is going to be a huge hit. But my figurative money says that the investors who funded these guys just flushed $41 million in literal money down the toilet.

Nice domain name, though.

★ Thursday, 24 March 2011