Color Keeps Digging

Color founder Bill Nguyen explains to Matt Rosoff that his company is misunderstood:

Color is not about photo sharing. It’s a new way to build spontaneous social networks — and collect massive amounts of data about what people are doing and where they’re doing it — without collecting any personally identifiable information like last names, addresses, or even passwords.

So it’s a data mining trojan horse. Well, that changes everything. Who wouldn’t love that? And it’s a good thing personal photos have no “personally identifiable information” — you know, other than images of you, your friends, and your family.

★ Friday, 25 March 2011