Reuters: ‘FT Won’t Give Up Subscriber Relationship to Apple’

Georgina Prodhan, reporting for Reuters:

The Financial Times wants to keep selling subscriptions for its digital news directly to readers rather than surrender control of new customers who sign up via Apple’s iPad, the managing director of said.

Not a word of complaint about the 70/30 revenue split. Their complaint is solely about access to customer information, which they profit by selling. And remember: it’s not Apple that controls that information with App Store subscriptions: it’s us, the users. What the FT is arguing here is that they don’t want their subscribers to have any control over their customer privacy.

Monday, 4 April 2011