The Sound of 1,700 Jaws Dropping

Larry Jordan on Final Cut Pro X:

I can’t think of any other company that could so totally redefine what a non-linear video editor is than Apple. Since the release of Final Cut Pro 1, each version of FCP has contained incremental improvements. This is a complete restatement at every possible level.

As Phil Schiller, senior VP for world-wide marketing for Apple told me after the presentation, “This is a total rethinking of how we tell stories visually.”

Looking at the high-res screenshots, I see that the UI font for the app is Helvetica, not Lucida Grande.

★ Friday, 15 April 2011