I can’t think of any other company that could so totally
redefine what a non-linear video editor is than Apple. Since the
release of Final Cut Pro 1, each version of FCP has contained
incremental improvements. This is a complete restatement at every
As Phil Schiller, senior VP for world-wide marketing for Apple
told me after the presentation, “This is a total rethinking of
how we tell stories visually.”
Looking at the high-res screenshots, I see that the UI font for the app is Helvetica, not Lucida Grande.