ComScore Discovers That Apple Sells iOS Devices Other Than the iPhone

Aatekah Mir, reporting for the WSJ Digits blog:

Google Inc.’s Android might be the most popular smartphone platform, but if you add other mobile devices like tablets to the mix, Apple Inc.’s iOS beats Android in the U.S. by a wide margin — 59% to be exact. […]

The research found that Apple’s iOS platform — on iPhones, iPads and iPod Touches — reached 37.9 million people, while Android reached 23.8 million, on phones and tablets.

“The finding is incredible because it shows that Android being the most popular smartphone is not the whole story,” said Mark Donovan, the senior vice president of mobile at comScore.

No, it is not “incredible”. It is completely obvious to anyone who actually looks at how many iPod Touches and iPads people have bought. Smartphone market share is not platform market share.

This is interesting, though:

Among iPad owners, 27.3% also have iPhones, while 17.5% have BlackBerry devices and 14.2% have Android phones. (The rest use other operating systems or have flip phones rather than smartphones.)

Tuesday, 19 April 2011