Why Weren’t Samsung and Apple Able to Settle?

Jack Wellborn:

Given everything above, why weren’t the two companies able to come to an agreement? I have three possible answers:

  1. Apple demanded too many design concessions.
  2. Samsung sees the ability to model its own products after Apple’s as strategic enough to fight for.
  3. Ego.

Any combination of the three are plausible, but number two is the most compelling in my opinion.

The other possibility, of course, is that Apple never even contacted Samsung before filing the suit.

Tuesday, 19 April 2011