I don’t want to make too big a deal out of Apple passing Microsoft as the most profitable company in the industry, because the trend has been clear for a long time. But maybe not so clear to everyone. Steve Ballmer, a year ago, after Apple’s market cap passed Microsoft’s:
Mr. Ballmer said he remains unfazed despite Apple assuming the
position of the technology king. “I will make more profits and
certainly there is no technology company in the planet which is as
profitable as we are,” he said. “Stock markets will take care of
the rest,” he added.