Awkward Use of the First Person Singular

I don’t want to make too big a deal out of Apple passing Microsoft as the most profitable company in the industry, because the trend has been clear for a long time. But maybe not so clear to everyone. Steve Ballmer, a year ago, after Apple’s market cap passed Microsoft’s:

Mr. Ballmer said he remains unfazed despite Apple assuming the position of the technology king. “I will make more profits and certainly there is no technology company in the planet which is as profitable as we are,” he said. “Stock markets will take care of the rest,” he added.

Friday, 29 April 2011