According to a recent survey of U.S. physicians, 61 percent intend
to own an iPhone by the end of 2011. This is up from 39 percent at
the beginning of the year and compares with the iPhone’s 24.7
percent adoption among general U.S. smartphone users.
They offer no explanation for why this is. My guess: healthcare-specific iOS-exclusive apps. Assuming this survey is accurate, the U.S. physician smartphone market isn’t just a little different than the smartphone market as a whole, it’s a lot different.