iPhone to Dominate U.S. Physician Smartphone Market

Healthcare IT News:

According to a recent survey of U.S. physicians, 61 percent intend to own an iPhone by the end of 2011. This is up from 39 percent at the beginning of the year and compares with the iPhone’s 24.7 percent adoption among general U.S. smartphone users.

They offer no explanation for why this is. My guess: healthcare-specific iOS-exclusive apps. Assuming this survey is accurate, the U.S. physician smartphone market isn’t just a little different than the smartphone market as a whole, it’s a lot different.

Friday, 29 April 2011