Why Publishers Are Finally Saying Yes to Apple

Jeff Bercovici on Apple’s opt-in policy for sharing personal subscriber information to publishers:

Initially, publishers were worried, reasonably enough, that users would overwhelmingly say no. But they don’t. In fact, about 50 percent opt in.

Mark Edmiston, founder of the tablet magazine studio Nomad Editions, first heard that figure from other publishers, so he ran it by Eddy Cue, Apple’s vice president of internet services. Cue confirmed it. “So, all the sudden, what was an insurmountable obstacle no longer is,” says Edmiston.

★ Wednesday, 11 May 2011