Apple Retail Quotes

Steve Jobs to Fortune in 2008:

We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made. But we never hire consultants, per se. We just want to make great products.

(Via Horace Dediu.)

Saturday, 14 May 2011