Something Newsworthy at WWDC Doesn’t Necessarily Mean Hardware


A source tells us that Apple’s UK iPhone PR team is approaching journalists from major publications to fly out to the event in San Francisco next month. The obvious conclusion would be that Apple is announcing a new iPhone. Or rather, an updated model.

My spidey sense says it’s true that Apple PR is spreading word that it’ll be worth it for journalists to attend the WWDC keynote. Something is up. I truly have no idea what, though. And I think it’s far from an “obvious conclusion” that the only such announcement could be a new iPhone. Again — Apple spread word just two months ago that WWDC wasn’t going to be used to introduce new hardware. It’s possible, of course, that they did that as deliberate misdirection, but in my experience Apple doesn’t work that way.

Simplest explanation: Apple thinks the new stuff in iOS 5 is so good it’s newsworthy on its own.

Thursday, 26 May 2011