The Talk Show: Live From WWDC
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How Many iPhone Users Backup Via iTunes Tethering?

David Chartier:

A little birdie says that about 50 percent of Apple Store customers who need to get their iPhones swapped have never plugged them into iTunes after the initial activation and sync. This is a big reason, according to this birdie, for why Apple Store Geniuses are excited about iCloud.

I believe it.

★ Monday, 13 June 2011