Wishful Thinking

Ki Mae Heussner, for AdWeek:

“I think apps are dead in three to five years,” said Seth Sternberg, CEO and founder of Meebo, which connects people with their friends across the Web.


For advertisers, that means the ability to track users as they hop among different programs — from The New York Times “app” to the Facebook “app” and beyond — and then potentially serve up relevant ads.

Sure would be great if advertisers could track whatever I’m doing on my phone.

Thursday, 16 June 2011