Pogue on Final Cut Pro X

David Pogue:

Apple’s Final Cut Pro is the leading video-editing program. It’s a $1,000 professional app. It was used to make “The Social Network,” “True Grit,” “Eat Pray Love” and thousands of student movies, independent films and TV shows. According to the research firm SCRI, it has 54 percent of the video-editing market, far more than its rivals from Adobe and Avid.

Did I use the present tense? Sorry about that. Final Cut was the industry leader. It did cost $1,000. But that’s all over now.

This shows the risk of Apple’s having hit the reset button on Final Cut Pro. They were the market leader with the old version.

★ Thursday, 23 June 2011