Apple’s Final Cut Pro is the leading video-editing
program. It’s a $1,000 professional app. It was used to
make “The Social Network,” “True Grit,” “Eat Pray
Love” and thousands of student movies, independent films
and TV shows. According to the research firm SCRI, it has 54
percent of the video-editing market, far more than its
rivals from Adobe and Avid.
Did I use the present tense? Sorry about that. Final Cut was the
industry leader. It did cost $1,000. But that’s all over now.
This shows the risk of Apple’s having hit the reset button on Final Cut Pro. They were the market leader with the old version.