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Jalkut Sums It Up

Daniel Jalkut, on Twitter:

Final Cut Pro X review: Apple will happily piss off 5,000 professionals to please 5,000,000 amateurs.

The obvious response to this would be to ask why not please both groups? The answer to that is focus. Perhaps Apple is too focused here. Maybe they should have waited longer to release version X, to include more of the features from 7. Maybe they should have added X as a new product — a mid-level prosumer tier, replacing Final Cut Express but not Final Cut Pro. But Apple errs on the side of too much focus.

Steve Jobs, back in 1997: “Focus is about saying no.”

Friday, 24 June 2011