Express First, Pro Later

Ken Segall:

Imagine if they had unveiled FCPX as the new Final Cut Express instead. Buyers of that product would have been absolutely delighted by the many leaps forward in power and simplicity, and the missing features would have been insignificant to them. A new Final Cut Express would also have given pro editors a tantalizing preview of a new FCPX to come.

Sure seems like this is exactly what Apple should have done.

★ Friday, 24 June 2011