A Princely Sum

Remember way back yesterday afternoon, when Apple released another quarter of blowout financial numbers? Here’s a bit from Horace Dediu on Apple’s ever-growing cash hoard.

Really, just go to the Asymco home page and read it top to bottom. It’ll make you smarter. Seriously, just look at this piece from Dediu analyzing how he vastly underestimated the number of iPhones Apple would sell last quarter:

So we are witnessing a pivotal moment in the product’s strategy. By slightly lifting off the gas in terms of product cycle, Apple actually set the iPhone loose. The imposition of a yearly cycle on the product coupled with unlimited demand caused it to be artificially constrained.

I.e., the evidence strongly suggests that by not releasing a new iPhone in June, Apple sold more iPhones.

★ Wednesday, 20 July 2011