About the same time, multiple sources have confirmed, Google was
also making a run for Color, the mobile social network founded by
Bill Nguyen. This was well before Color launched, and Google was
looking at the company’s potential as well as the team. Google
offered $200 million for the company, according to our sources.
A confusing poorly-designed product but which collects a ton of personally identifying information about its users? Of course Google wanted to buy Color.