By John Gruber
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Robert Cyran and Martin Hutchinson:
Microsoft needs to concentrate on a different kind of search: finding a buyer for Bing, its online search business. Bing is the industry’s distant No. 2 after Google. It has become a distraction for the software giant — one that costs shareholders dearly. The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing. A sale would be a boon for Microsoft’s investors.
This gives me an idea that could put Bing in the black for Microsoft. They charge pay-per-view admission to listen live to the phone call as Steve Ballmer calls Steve Jobs and pitches him on Apple buying Bing.
★ Monday, 25 July 2011