Sandvine: Netflix Rising (PDF)

From a new market research report from Sandvine:

Assuming there are 81 million broadband-connected households in the United States and 8 million in Canada, then Netflix’ reported numbers for March 2011 suggest roughly 28% market penetration in the U.S. and 11% in Canada. Both of these calculated market shares closely match what Sandvine observes on networks in each country.

How are people streaming Netflix?

The top 4 devices (Playstation 3, Xbox 360, PC and Wii) account for more than 85% of total Netflix traffic.

Fascinating how Netflix has effectively built its streaming service on the big three console gaming platforms.

★ Friday, 29 July 2011