Steve Jobs on Reporting Sales Numbers

Still thinking about Samsung’s decision to stop reporting sales numbers for phones and tablets. Here’s Steve Jobs in an interview with David Pogue two years ago:

He said that Apple doesn’t see e-books as a big market at this point, and pointed out that Amazon.com, for example, doesn’t ever say how many Kindles it sells. “Usually, if they sell a lot of something, you want to tell everybody.”

This is true for Apple, as well. I’m pretty sure the only time they’ve mentioned sales numbers for Apple TV is when it crossed the million-units-sold mark last December. They don’t put Apple TV numbers in their quarterly results.

★ Monday, 1 August 2011