Apple’s relatively small retail presence in Europe — with 52 stores compared with 238 in the United States — offers a chance to the likes of Samsung, Acer and Research in Motion, Forrester said.
But their prices cannot yet compete with Apple, which has far larger scale in the tablet market and an efficient supply chain.
Think about that last sentence. “But their prices cannot yet compete with Apple”. That’s the new Apple. Superior products and mainstream prices.