Wake Up, Indeed

Don Clark, reporting for the WSJ on Intel’s $300 million initiative to get PC makers to create MacBook Air-esque laptops:

Welch said Apple informed Intel that it better drastically slash its power consumption or would likely lose Apple’s business. “It was a real wake-up call to us,” he said.

Intel needed Apple to tell them that power consumption is a critical factor — maybe the critical factor — in mobile computing? Where have they been the last five years?

Thursday, 11 August 2011