Jonathan Berger, then an intern at Apple, asked Steve Jobs in 2000 why he came back to Apple. His paraphrasing of Jobs’s answer:
“When I was trying to decide whether to come back to Apple or
not I struggled. I talked to a lot of people and got a lot of
opinions. And then there I was, late one night, struggling with
this and I called up a friend of mine at 2am. I said, ‘Should I
come back, should I not?’ and the friend replied, ‘Steve, look.
I don’t give a fuck about Apple. Just make up your mind,’ and
hung up. And it was in that moment that I realized I truly cared