‘I Truly Cared’

Jonathan Berger, then an intern at Apple, asked Steve Jobs in 2000 why he came back to Apple. His paraphrasing of Jobs’s answer:

“When I was trying to decide whether to come back to Apple or not I struggled. I talked to a lot of people and got a lot of opinions. And then there I was, late one night, struggling with this and I called up a friend of mine at 2am. I said, ‘Should I come back, should I not?’ and the friend replied, ‘Steve, look. I don’t give a fuck about Apple. Just make up your mind,’ and hung up. And it was in that moment that I realized I truly cared about Apple.”

Has to be Ellison. (Via John Siracusa.)

Thursday, 25 August 2011