MG Siegler’s Hands-On Report on the Imminent Amazon Kindle Tablet

7-inch color touchscreen, no e-ink, running a customized Amazon-branded fork of Android. This will be the first successful iPad rival. Amazon has the whole ecosystem in place: the existing Kindle brand, happy Kindle users, books, magazines, newspapers, movies. That’s what all the other Android tablets lack.

I see this more as a way for Amazon to continue and expand the Kindle’s existing success, not something that’s going to slow the iPad down.

★ Friday, 2 September 2011