Some Other Tablets You May Have Seen

Marco Arment, after watching several Build sessions on touchscreen Metro stuff:

Instead, they painfully dance around to avoid it, equivocating and genericizing even the most iPad-specific references with “other tablets”, “some competitors”, “you may have seen”, “out there”.

They know they’re talking about the iPad. Everyone in the auditorium knows they’re talking about the iPad. All of us on the internet know they’re talking about the iPad.

I noticed that too, and agree at times it was awkward. Pride explains some of it, but I noticed they even used “other tablets” when talking about things they clearly believe are inferior compared to Metro, like the iPad’s modality for things like rearranging and deleting items in a list.

Friday, 16 September 2011