Plain-language explanation of the company’s intentions from CEO Reed Hastings:
For the past five years, my greatest fear at Netflix has been that
we wouldn’t make the leap from success in DVDs to success in
streaming. Most companies that are great at something – like AOL
dialup or Borders bookstores – do not become great at new things
people want (streaming for us) because they are afraid to hurt
their initial business. Eventually these companies realize their
error of not focusing enough on the new thing, and then the
company fights desperately and hopelessly to recover. Companies
rarely die from moving too fast, and they frequently die from
moving too slowly.
Makes sense to me. Don’t understand the new movies-by-mail company’s name, though. Qwikster? Why not the obvious: Mailflix?
★ Monday, 19 September 2011