‘This Is Math’

President Obama, announcing his deficit reduction plan:

“This is not class warfare,” Mr. Obama countered Monday in his Rose Garden remarks. “It is math. The money is going to have to come from someplace.”

A cohesive, simple political strategy to drive a wedge between the Republican anti-tax base and moderate voters who support tax increases on high-income earners. Calling the tax increase on million-dollar-a-year-and-higher income the “Buffett Rule” is good branding, too.

★ Monday, 19 September 2011