Chris Espinosa on Amazon Silk

Chris Espinosa ponders some of the strategic implications of Silk’s cloud-backed architecture:

Fire isn’t a noun, it’s a verb, and it’s what Amazon has done in the targeted direction of Google. This is the first shot in the new war for replacing the Internet with a privatized merchant data-aggregation network.

They don’t need to store or track your personal browsing history. Just the aggregate data alone is a potential gold mine.

★ Wednesday, 28 September 2011