iPhone 4S Rumor Accounting

Shawn King’s Stupid Apple Rumors site tracks the accuracy of Apple-related rumor sites. The results over the last 10 weeks: terrible.

Long before I started Daring Fireball, I often wondered how hard it would be to run an Apple rumor site with a high degree of accuracy. The answer is obvious in hindsight: it’d be easy. Wait until you get something you know to be accurate, and run it. The problem is the waiting part. What happens if you go a week, a month, or even months between any accurate information? The site goes dry. So the choice facing rumor sites is this: they can be accurate, but publish only sporadically; or they can publish random sensational bullshit on a frequent basis. There is no way to publish accurate Apple rumors on a frequent basis.

★ Tuesday, 11 October 2011