Shipped vs. Sold, Redux

Kevin C. Tofel, on a Strategy Analytics report that pegs Android tablet “market share” at 26.9 percent:

I asked Strategy Analytics to clarify both of those points and received the following email response from Neil Mawston, the analyst who wrote the report: ”Yes, the press release refers to shipments, not sales. All sub-versions of Android are included. Yes, the B&N Nook Color tablet is included in the tablet figures.”

While that clarifies the definitions used for the analysis, it also muddies the waters for actual market share of Android tablets in use by version. 

Saturday, 22 October 2011