Bloomberg: Jeff Robbin Working on Next-Gen TV Project at Apple

Adam Satariano, reporting for Bloomberg:

Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project. Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.

If it’s true, and if it ships, put my money down on “iTV” as the name. (I know, that was the code-name of the Apple TV during development, and Apple apparently changed it because of the ITV network in the U.K. But the “iPhone” trademark was held by Cisco, too.)

Tuesday, 25 October 2011