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Sprint CEO Says iPhone Will Help Them Keep Unlimited Data Plans

Elizabeth Woyke, interviewing Sprint CEO Dan Hesse for Forbes:

Industry observers often speculate when Sprint will have to adopt tiered pricing like AT&T and Verizon Wireless. Sprint is still not saying when it may make that switch, but credits the iPhone for helping it push the date out further. “One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently,” said Hesse. […]

The iPhone’s other strength stems from Apple’s tight control over iPhone applications. Since Apple makes iPhone apps meet network efficiency thresholds, iPhone apps tend to “ping” networks less often than other mobile operating systems do. Cutting down on app “noise” lets carriers operate their networks in a more productive and ultimately more profitable manner. “It’s almost like a Prius,” said Hesse, comparing the iPhone to Toyota’s fuel-efficient car.

Interesting. Most speculation I’ve seen is that the iPhone would hurry Sprint’s switch to tiered pricing, not delay it. Reading between the lines, he’s saying Android phones use a lot of data for apps running in the background.

(Via AppleInsider.)

Thursday, 27 October 2011