By John Gruber
Build web apps, iOS apps, and workflows with Retool.
Those of you who follow the DF RSS feed know how the weekly sponsorship works. There’s one sponsor per week, and two posts: on Monday, an entry that appears only in the RSS feed, written by the sponsor; then on Friday, a thank-you post that appears on both the DF website and in the RSS feed, written by me. (You’re reading one of the latter now.) The rule for the sponsor-written Monday entries is that they’re limited to 100 words. Some sponsors try to use every word they can, and that’s fine. But some of my favorite sponsorship posts are the shortest ones. This week’s was the shortest ever, and is my new all-time favorite DF sponsorship post. I’ll repeat it here, in its entirety:
Tired of Twitter? Message in real life using Big Words.
That’s the entire text of the ad. I don’t know about you, but me, if I read that, my curiosity would be piqued. I would have to click. So: my thanks to DollarApp and Dom Sagolla both for sponsoring this week’s DF RSS feed, and for writing my all-time favorite sponsorship ad. Check out the app — Big Words does one simple thing, really well. Do me a favor and cough up a buck — one buck! — if only to reward him for a great ad.
★ Friday, 28 October 2011