Adobe Announces More Layoffs


In order to better align resources around Digital Media and Digital Marketing, Adobe is restructuring its business. This will result in the elimination of approximately 750 full-time positions primarily in North America and Europe.

This follows a 680-person layoff in 2009, and a 600-person layoff in 2008.

Here’s how the company describes itself:

Adobe is investing aggressively in Digital Media and Digital Marketing, two growing market areas. In Digital Media, the company is the industry leader in content authoring solutions, enabling customers to create, distribute and monetize digital content. In Digital Marketing, the company intends to be the leader in solutions to manage, measure and optimize digital marketing and advertising.

In my ideal world, Adobe would describe itself instead as follows: “Adobe makes best-of-breed tools for creative professionals.”

Tuesday, 8 November 2011